RAD Award winning Employer Brand


When they first approached Jupiter, wagamama had long been an official Cool Brand®. Now they wanted to bring back some of what made them so beloved within the consumer space to their reputation as an employer. 



Focus grouping wagamama people led us to realise that there were lots of people who definitely veered away from the mainstream. And we were delighted to learn that their uniqueness was actually celebrated and welcomed by wagamama.

So our Employer Brand did just the same. Encouraging candidates and existing employees to, ‘be you. be wagamama’



Our Employer Brand for wagamama set the industry alight. It won Best Employer Brand at the RAD Awards, along with a host of other trophies, and delivered employees of a new calibre to the business in their hundreds. 

It also had the welcome impact of driving lots of new business Jupiter’s way from a host of clients who all wanted their very own, ‘be you. be wagamama’. And we gladly obliged.



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